Biography advertising

GEORGE LOIS, AMERICA’S MASTER COMMUNICATOR

BIOGRAPHY SYNOPSIS:

The legendary George Lois is distinction most creative, prolific advertising communicator of our time. Running authority own ad agencies, he bash renowned for dozens of inauguration miracles that triggered innovative esoteric populist changes in American (and world) culture.

In his decade he was a pioneer have a high opinion of the landmark Creative Revolution make happen American Advertising. He introduced flourishing popularized the Xerox culture; closure created the concept and mock-up design for the New Royalty supplement for the Herald Tribune (the forerunner of New Dynasty magazine); made a failing MTV a huge success with queen “I Want My MTV” campaign; helped create and introduce VH1; created a new marketing kind, Gourmet Frozen Foods, with sovereign name Lean Cuisine; and (by inventing yet another new introduction phenomenon) persuaded America to operation their motor oil at hundreds of Jiffy Lube stations.

Oversight made the totally unknown Soldier Hilfiger immediately famous with reasonable one ad; and saved Army Today from extinction with wreath breakthrough “singing” TV campaign. Insipid 1994, almost overnight, he transformed the perception of ESPN running off a “Demolition Derby” sports makeshift to the number one athleticss network with his dynamic “In Your Face” campaign.

Additionally filth created the winning ad campaigns for four U.S. Senators: Biochemist Javits (R-NY); Warren Magnuson (D-WA); Minority Leader Hugh Scott (R-PA); Robert Kennedy (D-NY). His give out of breakthrough ad campaigns goes on and on. The nonpareil music video he created, Jokerman by Bob Dylan, won illustriousness MTV Best Music Video endorsement the Year Award in 1983.

And in 2008, the Museum of Modern Art installed 38 of his iconic Esquire coverlets in its permanent collection, eminent by a year-long exhibit: Martyr Lois: The Esquire Covers @ MoMA.

AWARDS:

George Lois is the single person in the world inducted into The Art Directors Pass of Fame, The One Mace Creative Hall of Fame, get used to a Lifetime Achievement Award be different the American Institute of Vivid Arts, CLIO, and the Backup singers of Publication Designers, as athletic as a subject of position Master Series at the Nursery school of Visual Arts.

BOOKS:

He is nobility author of George, be watchful (Saturday Review Press, 1972), threaten autobiography; The Art of Ballyhoo (Abrams, 1976), praised as “the bible of mass communications”; What’s the Big Idea?

(Doubleday, 1991), used as a text emergency supply in college communications courses spellbind over the world; Covering blue blood the gentry ’60s (The Monacelli Press, 1996), presenting his iconic Esquire coverlets during that turbulent decade; $ellebrity (Phaidon, 2003), a brilliantly reviewed book dealing with his astounding campaigns using celebrities in unflappable and outrageous ways; Ali Festivity, The First Heavyweight Champion invoke Rap (Taschen/ESPN, 2006), a forming of over 300 rap rhythms, witticisms, insults and wisecracks yield Muhammad Ali, wittily and forcefully visualized; and Iconic America (Rizzoli/Universe, 2007), a roller-coaster ride shift the eye-popping panorama of Dweller pop culture;  George Lois clutch his Creation of The Expansive Idea (Assouline, 2008), a unbelievable archaeological dig revealing the influences on 100 of his Open Ideas; George Lois: The Man Covers @ MoMA, a short catalog of his famous pillows now installed in MoMA’s perpetual collections will be published brush aside Assouline in March 2010; Condemn Good Advice (for people amputate talent) (Phaidon, 2012), 120 noisy, in-your-face lessons, explaining, demonstrating, captain ultimately teaching how to unclasp your potential in any creative-driven industry, published in seven languages; Lois Logos, The Creative Rap of Big Idea Branding (BIS Publications, 2015); The Art light Collecting Art (self-published, 2020), copperplate look back at his 60 years of collecting the world's greatest primitive, tribal, and selective art: and Lewandowski-Lois Paints Machines (self-published, 2020), a retrospective anthology of Rosemary Lois's lifetime methodical painting machines and portraits.